[SECTION 03: LETTER / STORY]
[Salutation, 2-3 words]
[Story beat: the starting situation, 40-60 words]
[Story beat: the low point, 40-60 words]
[Story beat: what made it worse, 40-60 words]
[Pull quote: 8-12 words]
[Story beat: the turning point, 40-60 words]
[Story beat: what changed as a result, 40-60 words]
[Story beat: why this is being offered now, 40-60 words]