Paul Davids

Start date: ASAP  
Job type: Contractor, part-time
Location: 100% remote,  US / European timezones 
Compensation: Competitive, in alignment with your experience 

Paul Davids is one of the world’s most-loved online guitar content creators. His YouTube channel has nearly 4 million subscribers and over half a billion views, and his five courses have helped over 100,000 students get better at the guitar. Paul is now working on something new, and we are looking for a few brilliant new members to join our team.

The role:

We’re looking for a Full Funnel Creative who can take a paid ad from a blank page all the way to a converting video — and lead every step in between. You’ll research what’s working in the market, develop concepts, write scripts, brief on-camera talent, and then oversee a junior video editor to bring it all together.

This isn’t just a creative role. It’s a strategic one. You’ll think in hooks, understand why ads fail or win, read the performance data, and feed those learnings back into the next concept. You’ll own the full loop: ideate → produce → analyse → iterate.

If you love guitars, music culture, and the community around both, you’ll feel very much at home here.

What you’ll own:

• Creative research & strategy: Identify winning ad formats, hooks, and angles across Meta, TikTok, and YouTube. Analyse competitor creatives, trending UGC patterns, and platform-specific playbooks. Know what’s converting before you write a single word.
• Concept development & scripting: Turn research into sharp, structured ad concepts. Write full scripts — hook, body, CTA — with pacing, on-screen direction, and visual notes included. Develop multiple angles per concept so the media buying team can test at scale.
• Talent briefing & production direction: Brief Paul clearly and confidently. Provide shot lists, delivery notes, and guidance on energy, pacing, and key phrases. 
• Editorial oversight: Direct a junior video editor through the editing process — reviewing cuts, giving clear revision notes, and ensuring the final output matches the original creative vision and platform requirements.
• Hook & variant testing: Build in variation by design. Multiple hooks, intros, and CTAs per concept so testing is baked into the workflow from day one.
• Performance analysis & iteration: Read the data (CTR, hook rate, hold rate, CPA, ROAS) and use it. Kill what’s not working. Double down on what is. Build a feedback loop between results and your next creative batch.
• Organic crossover: Identify paid creative that can be repurposed for organic. Think in formats that work across YouTube, Reels, Shorts, and TikTok without starting from scratch each time.

About you:

• 3+ years working in paid direct-response creative — as a strategist, creative director, or senior editor — across Meta, TikTok, or YouTube.
• Proven ability to write scripts and concepts that convert, with a portfolio of paid ad creative to back it up. Performance results (CTR, ROAS, scale) attached where possible.
• Strong instinct for hooks. You can identify within seconds why a concept will or won’t stop the scroll.
• Experience briefing and directing on-camera talent, with the communication skills to get great footage out of non-professional creators.
• Comfortable leading and giving structured creative feedback to a junior editor — you don’t need to make every cut yourself, but you need to know how to get what you want.
• Data-literate. You read ad metrics and let them shape your next creative decision — not just validate the last one.

• Working knowledge of video editing fundamentals: pacing, hooks, captions, sound design, aspect ratios, platform-specific formats.
• Organised and autonomous. You can manage a creative pipeline, hit a weekly cadence, and keep multiple concepts moving simultaneously.

Bonus points:

• Genuine passion for guitar, music gear, or the wider music community.
• You’re a guitarist, player, or musician yourself.
• Experience working with UGC creators or influencers at scale.
• Hands-on editing skills in Premiere Pro or equivalent — you can jump into the timeline if needed.
• Familiarity with AI tools that accelerate research, scripting, or creative workflows.
• Background producing content in the music, gear, or education space.

To apply:

Please write a short note to creative@pauldavidsguitar.com explaining your experience and why you’d be a good fit.

Please also complete this short practical task:

• Write three distinct opening hooks for a Next Level Playing ad. Each hook should be 1–3 sentences — the first words out of Paul’s mouth, or the first text on screen. They should each take a genuinely different angle (not just different wording of the same idea).
• For each hook, add one sentence explaining the strategic thinking behind it: who it’s aimed at, what emotion or tension it’s pulling on, and why you think it would stop the scroll.
• Take whichever of your three hooks you believe has the most potential and write a full 45–60 second ad script around it.
  • Your script should include:
    • Hook 
    • Body — the problem, the proof, the product
    • CTA — clear and direct
    • Brief notes on delivery, pacing, or visuals where it matters

Please include the task (in whichever format you normally work in – Google docs/slides/PDF) as an attachment to your email to creative@pauldavidsguitar.com.

We look forward to hearing from you!