Start date: TBD
Job type: Contractor, part-time
Location: 100% remote · US / European timezones
Compensation: Competitive, in alignment with your experience
Paul Davids is one of the world’s most-loved online guitar content creators. His YouTube channel has nearly 4 million subscribers and over half a billion views, and his five courses have helped over 100,000 students get better at the guitar. Paul is now working on something new, and we are looking for a few brilliant new members to join our team.
The role:
We’re looking for an experienced Media Buyer to take full ownership of our paid acquisition across Meta and Google. You’ll manage a combined monthly budget of $50–100k, running evergreen campaigns across six online guitar courses — from beginner-friendly entry points to advanced technique programmes.
This isn’t a role where you set campaigns and check in once a week. We want someone who lives in the data: monitoring performance daily, identifying what’s scaling and what’s dragging, and making fast, informed decisions on budget allocation, audience strategy, and creative rotation.
You’ll work closely with our creative team — feeding them clear performance signals so they know what to build next — and with our broader marketing function to align paid strategy with organic, email, and product launches.
You will own:
- Campaign management: Build, manage, and optimise evergreen paid campaigns across Meta (Facebook/Instagram) and Google/YouTube for all six courses. Handle full-funnel structure — from cold prospecting through to retargeting and conversion.
- Budget allocation: Manage a monthly spend of $50–100k across platforms and products. Allocate budget dynamically based on performance — scaling what’s working, pulling back on what isn’t.
- Audience strategy: Own audience research, segmentation, and targeting. Build and iterate on prospecting audiences, lookalikes, retargeting pools, and exclusions. Know which course speaks to which buyer.
- Creative feedback loop: Translate performance data into clear creative direction. Tell the creative team what hooks, formats, and angles are winning — and which aren’t — so every new batch is informed by real signal.
- Performance reporting: Track and report on key metrics weekly — CPA, ROAS, CTR, hook rate, hold rate, revenue per course. Flag issues early, identify opportunities, and communicate clearly with the wider team.
- Testing & iteration: Run structured tests across audiences, creatives, placements, and bidding strategies. Document what you learn. Build a compounding advantage over time.
- Platform compliance: Stay current on Meta and Google algorithm changes, policy updates, and best practices. Ensure campaigns stay within platform guidelines without sacrificing performance.
About you:
Must-have:
- 3+ years managing paid acquisition campaigns on Meta Ads and Google Ads, with demonstrated experience at meaningful scale ($30k+/month).
- Proven track record of managing evergreen campaigns — not just launches — and sustainably improving ROAS and CPA over time.
- Strong analytical skills. You’re comfortable in Ads Manager, Google Analytics, and a spreadsheet. You make decisions from data, not instinct alone.
- Experience managing budget across multiple products or SKUs simultaneously — you know how to prioritise and allocate dynamically.
- A clear understanding of full-funnel paid strategy: prospecting, retargeting, exclusions, and how they interact.
- Strong communication skills. You can translate complex performance data into clear, actionable feedback for a creative team.
- Self-directed and reliable. This is a part-time contractor role — you manage your own time and hit your deliverables without close supervision.
Bonus points:
- Experience in the online education, creator economy, or direct-to-consumer space.
- Familiarity with YouTube in-stream and discovery ad formats.
- Experience with third-party attribution or analytics tools (e.g. Triple Whale, Northbeam).
- Genuine interest in guitar, music, or the broader creator/music education space.
- You’ve worked closely with a creative team before and understand what makes a media buyer and a creative team click.
To apply:
Please write a short note to mediabuyer@pauldavidsguitar.com explaining your experience, the budgets you’ve managed, and why you’d be a good fit.
Please also share any relevant results — campaign performance, ROAS improvements, or examples of evergreen campaigns you’ve managed at scale.
Please do not include a CV.
We look forward to hearing from you!